Britology Watch: Deconstructing \’British Values\’

9 June 2010

Downing Street flies the English flag: why they’ll be praying for English World Cup success in Whitehall

If they pray at all, that is – David Cameron having gone on record as saying that he does not seek guidance from God in prayer whenever he is confronted by a difficult decision, and Nick Clegg being an out and out atheist. But did David Cameron seek guidance from the Almighty, or even solicit the intercession of St. George, when deciding to break with tradition and fly the English flag at 10 Downing Street during the World Cup?

To be fair, he didn’t strictly need to: the decision pretty much made itself. The coalition government desperately needs England to have a successful run in the World Cup, for two main reasons. First, there is the boost to the economy it will provide. On the one hand, this is a short-term phenomenon as people shell out for overpriced England-branded clothes and general tat (including flags), buy HD-TVs and Sky subscriptions, and visit pubs and bars to watch the games and celebrate England’s victories. But in the longer term, if England are really successful (i.e. reach the semis, final or even win), this will bring about a feel-good factor that could be the difference between the UK going back into recession or not. If English people feel good about themselves and about England, this extra confidence will spill over into the economic domain, and people will be prepared to spend more on themselves, invest in English and British goods and services, and take more holidays in England.

This boost to English self-confidence and pride, along with the shot in the arm it would deliver to the British economy as a whole, will be especially critical as the government shapes up to deliver its swingeing cuts to English public services. This is the second reason why the government needs the England team to be successful. If English people are feeling generally good about themselves throughout the summer, they’ll be less resentful at England once again bearing the brunt of the autumn cuts compared with their Barnett-protected Scottish and Welsh cousins.

In fact, the World Cup feel-good factor may be just the tonic that’s needed to encourage English people to rally round, Dunkirk-style, and play the part of socially responsible, civic-minded citizens that the government wants them to take on – stepping into the breach left by the contracting public sector to ensure that the most vulnerable members of our communities are protected and looked after. World Cup success could be the thing to kick-start the Big Society – a vision that applies only to England – as English people, filled with renewed national self-esteem, also take pride in looking after their own and adopting a new collective sense of responsibility towards one another.

Think I’m embroidering? A bit, maybe. But think of the opposite scenario: England performs dismally and is knocked out at the group stage or in the round of 16. Think how miserable and depressed people will be if that happens. The temporary boost to the economy will fizzle out and will be only a fraction of what it could have been if England reach the semis or the final, as spending increases at each round. And people will be desperate to jet away on their continental holidays to escape the World Cup gloom and the ash cloud of looming budget cuts. And how much more resentful and unco-operative will English people be towards the cuts, and to the greater burden placed on England’s shoulders, when they eventually come?

A poor performance by England in the World Cup will lead to a diminution of national pride, which will make English people more diffident about the uncertain economic and fiscal outlook, resulting in them spending less and thinking of No. 1 more: looking after self-interest rather than being carried on an enthusiastic wave of civic responsibility towards others less fortunate than oneself, whose disproportionate suffering from the cuts will be regarded as an unfortunate necessity.

On reflection, if Cameron wants the people of England to be wafted on a Cloud Nine of feeling big about social responsibility, perhaps he really should direct a few more supplications in the direction of heaven! Personally, I will be sending the Almighty a few prayers for English victory – but out of belief rather than political desperation!

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